McDonald’s value their employees and their professional development. They also have a long history of promoting from within—70% of restaurant managers and 50% of U.S. company officers began their careers in entry-level positions in a McDonald’s restaurant.
However, the organization has a significant percentage of foreign-born employees, estimated to be 20% or even more in some locations, and these employees may have limited English language skills. In order to help employees to take on more responsibilities, grow in their roles, and provide excellent service, they need support to improve their English.
Operationally, any learning program needs to accommodate busy schedules and be tailored to the specific communication tasks required of a restaurant employee or manager. Additionally, the structure of the business and its franchising model presents challenges around program management and communication.
McDonald’s was therefore looking for a solution to minimize misunderstandings or errors that lead to decreased productivity, poor customer service, and even workplace conflicts. Ultimately, their goal was to help their teams find their voice and reach their full potential, boosting key metrics around recruitment, engagement and retention.