As one of Mexico’s fastest-growing airlines, with ambitious plans to double in size over the next five years, English proficiency is a key part of Viva’s growth strategy.

Viva recognized that upcoming events like the FIFA World Cup would bring a wave of international travelers, particularly from the United States. This created an urgent need to strengthen English communication across its workforce, especially among those directly interacting with passengers. The company also saw language training as a long-term investment in its people and their ability to grow within the organization.

Viva needed to reach a large and diverse group of employees quickly, across various locations and work schedules. Since many participants were cabin crew, flexibility was essential, as was the ability to support learners at different levels of proficiency.

At the same time, Viva wanted a partner who could deliver not only a quality learning experience but one that was practical, scalable, and tailored to the real-world demands of aviation. EF Corporate Learning provided that support, combining digital learning tools with a tailor-made program to meet Viva’s ambitions.

EF’s digital classroom enabled Viva to launch a flexible English training program. This gave employees access to self-paced lessons, real-life scenario practice, and speaking tools designed specifically for aviation professionals.

The use of EF’s AI-driven speaking technology offered employees unlimited access to immersive English practice in realistic scenarios. These AI conversations are designed to simulate one-on-one conversations and provide instant, personalized feedback, helping learners build confidence through repetition and immediate correction.

This approach has allowed Viva to reach more than 1,500 employees so far, with learners participating from across the country. The majority are part of the cabin crew, the team most visible to international passengers and most directly responsible for delivering excellent service.

Learners and leaders alike have reported meaningful improvements in communication and confidence. Cabin crew members are now better prepared to assist international travelers, and feedback from passengers and employees has been overwhelmingly positive.

Participants say they feel more comfortable using English in real work situations and more prepared to face new challenges. For the company, this translates into better customer experience, stronger brand trust, and a workforce ready to support international expansion. 

As the airline continues its expansion journey, English fluency is becoming a core skill embedded into talent development, customer service standards, and employee progression paths.

EF Corporate Learning remains a trusted partner in this transformation, helping the airline scale its vision and prepare its people for global impact.