Our work in action

Panasonic Connect Co., Ltd. | Strengthening a global mindset through English learning

Overview

Panasonic Connect Co., Ltd. is a purpose-driven organization centered around the purpose of "Change Work, Advance Society, Connect to Tomorrow". As the company continues to expand globally, fostering a strong global mindset among its employees, or CONNECTers, has become essential. Through a partnership with EF Corporate Learning, CONNECTers are strengthening their communication skills and building confidence in English, preparing them to engage in global discussions, and collaborate across borders.


Company name

Panasonic Connect Co., Ltd.


Size

29,000+ employees


Industry

BtoB solutions and systems


Global presence

51 global business sites


600+

Employees currently learning English with the program

93%

Of learners performing at or above agreed level

4.9/5

Average teacher rating from participants

The Challenge


Building confidence for a connected global workforce

As Panasonic Connect’s global reach grows, collaboration across regions and cultures has become a natural part of everyday work. Many CONNECTers now find themselves engaging in more international projects and conversations, creating opportunities to learn, share ideas, and lead across borders.

Panasonic Connect recognized globalization as an opportunity to work on company-wide skill development and invest in its people. By building language and communication skills that match their ambitions, CONNECTers can speak with confidence, contribute more to global discussions, and drive the company’s mission.

“Having a global mindset is not just about accepting diverse cultures and values. It also means speaking up and actively engaging in discussions with people from all over the world. In such situations, English is an indispensable tool for communication.”

– Yasuyuki Higuchi, President and CEO, Representative Director and Executive Officer, Panasonic Connect Co, Ltd.

Our Solution


Growing confidence and connection through language learning

To support CONNECTers in developing the communication skills needed for international collaboration, Panasonic Connect partnered with EF Corporate Learning to design an English training program to meet the needs of CONNECTers. The program combines live teacher-led classes, small group sessions, and flexible self-study. CONNECTers can practice speaking English in realistic business situations, receive personalized feedback, and learn at a pace that fits their work schedule.

CONNECTers say that interactive lessons and teacher feedback have helped them participate more confidently in meetings and express their ideas more clearly. For those new to using English at work, the program offers a supportive environment where learners can build skills gradually and without fear of making mistakes.

By integrating language learning into its broader talent development initiatives, including overseas assignments and leadership programs, Panasonic Connect ensures that English training is part of a long-term commitment to supporting CONNECTers’ global growth.

“Previously, I struggled with business discussions in English, but roleplay sessions in the EF program and feedback from teachers helped me speak English confidently.”

– Naoya Mishima, Technology Research and Development Division, Panasonic Connect Co., Ltd.

Our impact


Connecting hearts and minds through communication

CONNECTers who study consistently through EF Language Live have achieved measurable progress, with average proficiency increasing from CEFR B1 to B2 within one year. Beyond this improvement, they report being able to communicate more smoothly, share ideas more openly, and participate actively in global discussions.

Through this ongoing initiative, Panasonic Connect is supporting CONNECTers in their global journey, encouraging them to speak up, connect across cultures, and contribute to the company’s shared purpose to “Change Work, Advance Society, Connect to Tomorrow."

“When I lead the boardroom discussions, I strongly feel how important it is that you, yourself, directly communicate in English. The foundation of communication is exchanging words and connecting hearts and minds. English is the bridge that makes this possible.”

– Yasuyuki Higuchi, President and CEO, Representative Director and Executive Officer, Panasonic Connect Co, Ltd.

Proven language progress

Average proficiency improvement from CEFR B1 to B2 in one year.

Greater confidence in communication

Learners report stronger participation in global meetings and discussions.

Global communication

English language learning has been incorporated as one of Panasonic Connect’s global talent development strategies.